If you’re seeing a bit more red in grocery stores these days, it’s not just you — Impossible Foods is unveiling a new look!
Why the Change?
We’re always innovating at Impossible Foods. It’s kinda our thing. Since day one, we’ve been evolving our products to make them as craveworthy and nutrient-dense as possible. We’re transitioning from our classic green packaging into the striking red outfits pictured above because we feel they perfectly capture the experience of Impossible meat from plants: bold, meaty, delicious.
What’s Changing?
Our packaging is getting a makeover, but what hasn’t changed is our dedication to delivering delicious, nutrient-dense meat from plants that’s better for the planet. In fact, it’s actually because of this high-quality standard that we made a few minor adjustments to the ingredient lists and nutritional information of some of our recipes. You can view the updated ingredient lists here and our current nutritional facts here.
What About Pricing?
We remain unwavering in our commitment to making meat from plants accessible, and we aren’t currently implementing any price changes on our end. (That said, it’s important to note that grocery stores and restaurants ultimately set their own prices.)
Red Packaging? Where? I Don’t See It.
If you’re not seeing red just yet, we promise it’s on the way. You may also spot a combined assortment of the classic green packaging as well as the new red packaging on shelves. Rest assured that no matter the color of packaging, when you buy Impossible meat from plants, you’ll always find the same meaty goodness inside.
We’re thrilled about our new look and we can’t wait for you to check it out!