How do I cook Impossible™ Beef Made From Plants?

One of the best parts about cooking Impossible Beef at home is that you already know how to do it. Just substitute it into any recipe that calls for minced beef. Mix it with spices like beef mince. Form it into patties like beef mince. Brown it in a pan like beef mince. Need we go on?

Here’s how we like to make a classic Impossible™ Burger:

1. 1. Form patties, or if you’re using one of our pre-formed patty packs, no assembly required!
2. 2. Pre-heat your well-oiled pan to MEDIUM-HIGH or your grill to HIGH.
3. 3. Cook for 2 minutes per side. 

Our favourite part comes next: add your toppings and dig in. For extra credit, snap some pics, share them on social media with #CookImpossible, and tag us. We might stop by your comments to show you some love.

Want inspiration? Check out our library of recipes here.