Impossible Beef is our flagship product: beef made from plants, for people who love meat. Use our Locator to find it in stores and restaurants near you!
Compared to beef from cows produced in Australia, Impossible Beef uses approximately*:
- 65% less water
- 95% less land
- 88% fewer greenhouse gas emissions
It stacks up nutritionally, too. Impossible Beef comes in strong with 18.9g of protein and 5.4g fibre per serving.
Hungry? Pick up some Impossible Beef today to take your meals to the next level.
*Impossible Beef AUS LCA (2022)