Impossible Foods was founded in 2011 by Patrick O. Brown, M.D., Ph.D. to end the use of animals to make food. Instead, we aim to make meat, dairy, and fish directly from plants.
We started with a simple question: “What makes meat taste like meat?” Our team spent years trying to understand everything people love about meat -- from its sizzle and smell to its taste and nutrition. We searched the plant world for specific ingredients that would recreate those experiences but be better for both people and the planet. In 2016, we launched our first product, the Impossible Burger -- meat made from plants, for people who love meat. Today, it’s sold in restaurants and stores around the world, and we've just launched a new product, Impossible Sausage Made from Plants.
Want to hear Pat tell the story? Listen below.