Impossible Foods was founded in 2011 by Patrick O. Brown, M.D., Ph.D. with the goal of making meat from plants.
We started with a simple question: “What makes meat taste like meat?” Our team spent years trying to understand everything people love about meat -- from its sizzle and smell to its taste and nutrition. We searched the plant world for specific ingredients that would recreate those experiences but be better for both people and the planet. In 2016, we launched our first product, Impossible™ Beef Made From Plants (then known as Impossible™ Burger). Today, our products are sold in restaurants and stores around the world, and we’re still growing every day.
Want to hear Pat tell the story? Listen below.