Impossible Beef is our flagship product: made from plants, for people who love meat. Use our Locator to find it near you!
Compared to beef from cows, Impossible Beef requires*:
- 96% less land
- 92% less water
- 91% fewer greenhouse gas emissions
It stacks up nutritionally, too. A 4 oz serving of Impossible Beef is an excellent source of iron, contains 19g of protein, and has 0 mg cholesterol (6g saturated fat). Additionally, Impossible Beef contains 40% less total and saturated fat than 80/20 beef from animals,** with no animal hormones or antibiotics -- just meaty goodness from plants.
But what if the recipe calls for lean ground beef? Look no further than Impossible® Lite Ground Beef Meat From Plants: a 4 oz serving contains 21g protein, 75% less saturated fat, and 45% less total fat than 90/10 lean beef from cows.*** From soups and stir-fries to tacos and casseroles, Impossible Lite Ground Beef makes it simple to lean into better.
For a quick and delicious solution, check out Impossible® Grilled Burger Patties Meat From Plants, which offer that perfect grilled flavor -- with no grill required.
Feeling hungry? Head on down to the meat aisle to pick up some Impossible Beef to take your meals to the next level.
*Impossible Beef US LCA (2022)
**USDA 80/20 ground beef has 23 grams total fat and 9 grams saturated fat, while Impossible Beef has 13 grams total fat and 6 grams saturated fat per 4 oz serving.
***USDA 90/10 ground beef has 11 grams total fat and 4.5 grams saturated fat, while Impossible Lite Ground Beef has 6 grams total fat and 1 gram saturated fat per 4 oz serving.
****Based on a blind taste test of 205 premium ground beef consumers from the greater Chicago Area in February 2023.