Impossible Beef is our flagship product: made from plants, for people who love meat.
In comparison to its animal counterpart, Impossible Beef requires:
- 92% less water
- 96% less land
- 91% fewer greenhouse gas emissions
How do we do it? We make heme, the molecule responsible for the flavor we associate with meat, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in this short video.
It stacks up nutritionally, too. A 4 oz serving of Impossible Beef has all the protein and iron you’d expect, with 0 mg cholesterol (6g saturated fat). Additionally, our updated recipe contains 40% less total and saturated fat than beef from animals,* with no animal hormones or antibiotics -- just meaty goodness from plants.
Use our Locator to find it near you!
*USDA 80/20 ground beef has 23 grams total fat and 9 grams saturated fat, while Impossible Beef Made From Plants has 13 grams total fat and 6 grams saturated fat per 4 oz serving.