Impossible Beef is our flagship product: made from plants, for people who love meat. Use our Locator to find it near you!
Compared to beef from cows, Impossible Beef requires:
- 96% less land
- 92% less water
- 91% fewer greenhouse gas emissions
It stacks up nutritionally, too. A 4 oz serving of Impossible Beef is an excellent source of iron, contains 19g of protein, and has 0 mg cholesterol (6g saturated fat). Additionally, Impossible Beef contains 40% less total and saturated fat than 80/20 beef from animals,* with no animal hormones or antibiotics -- just meaty goodness from plants.
Looking to elevate your grill game even further? When only the beefiest will do, Impossible™ Indulgent Burger Patties Made From Plants are here for you! Each ⅓ pound patty is juicier, thicker, and meatier than ever, with 82% of consumers thinking that they tasted as good as or better than ground beef from cows.**
But what if the recipe calls for lean ground beef? Look no further than Impossible™ Beef Lite Made From Plants: a 4 oz serving of Impossible Beef Lite contains 21g protein, 75% less saturated fat, and 45% less total fat than 90/10 lean beef from cows.*** From soups and stir-fries to tacos and casseroles, Impossible Beef Lite makes it simple to lean into better.
Feeling hungry? Head on down to the meat aisle to pick up some Impossible Beef, Impossible Beef Lite, or Impossible Indulgent Burger Patties to take your meals to the next level.
*USDA 80/20 ground beef has 23 grams total fat and 9 grams saturated fat, while Impossible Beef has 13 grams total fat and 6 grams saturated fat per 4 oz serving.
**Based on a blind taste test of 205 premium ground beef consumers from the greater Chicago Area in February 2023.
***USDA 90/10 ground beef has 11 grams total fat and 4.5 grams saturated fat, while Impossible Beef Lite has 6 grams total fat and 1 gram saturated fat per 4 oz serving.