To achieve our bold mission, we need to beat out animal products in every way. We’ve already got taste, nutrition, and sustainability covered, and now we’re working on price.
The stores and restaurants that sell our products independently set their own prices, but we’ve recently reduced prices for the businesses who sell our products to you. We want to make our products more affordable for both our store and restaurant partners and our fans, and you should start to see lower prices on menus and store shelves over the next few months.
You might notice that our online prices are higher than what you see on store shelves. Not only do we sell online in larger bundles, but our online prices also include the costs of hand-packing your order using sustainable materials, and free, frozen shipping anywhere in the 48 contiguous United States. Online ordering is a great value if you prefer the convenience of shopping from wherever you are-- plus you get a uniquely Impossible Foods unboxing experience.
We’re not done yet, though. As we continue to grow and achieve economies of scale, we plan to continue to reduce prices until we undercut conventional meat from animals.