Impossible Foods was founded in 2011 by Patrick O. Brown, M.D., Ph.D. to make our global food system truly sustainable. Our goal is to eliminate the need to use animals to make food. Instead, we make meat, dairy and fish directly from plants.
We started with a simple question: “What makes meat taste like meat?” Our team spent years looking at every element of the sensory experience, from meat’s raw appearance to its sizzle, smell, taste and nutrition. We searched the plant world for ingredients that would match the experience, but be better for both people and the planet. After five years of research, and some fundamental discoveries along the way, we built our food technology platform and launched our first product -- the Impossible Burger.