Yes, we make meat (from plants). But at our core, we’re a food technology company, and science is in our DNA. We have a diverse team of physicians, physicists, biochemists, and food developers who help bring us closer to achieving our mission every day -- including Impossible Foods founder Pat O. Brown, M.D., Ph.D.
Our approach? We use science to understand what makes meat, dairy and fish taste, smell and feel the way they do, and sensory tests to understand what people love most. This means looking at proteins, textures, and flavors at a molecular level and finding plant ingredients that behave the same way.
One of our first key discoveries was that heme -- a molecule found in all plants and animals -- is the magic ingredient that makes meat taste “like meat.” Our Research & Development team works hard every day to make new, delicious discoveries.
After all, animals aren't getting better at making meat. And we’re getting better at it every day.