Impossible Burger is our flagship product: made from plants, for people who love meat. It sizzles, cooks, and tastes like beef from cows.* The difference? It’s made sustainably. Use our Locator to find it near you.
In comparison to its animal counterpart, Impossible Burger requires:
- 87% less water
- 96% less land
- 89% fewer greenhouse gas emissions
How do we do it? We make heme, the molecule responsible for the flavor we associate with meat, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in this short video.
It stacks up nutritionally, too. Impossible Burger has 0 mg cholesterol, 35% less total fat (14g compared to 23g in 80/20 ground beef from cows), and 8g saturated fat per 4oz serving, with all the protein and iron you’d expect. As an added bonus, it contains no animal hormones or antibiotics, or slaughterhouse contaminants -- just meaty goodness from plants.
*In home usage studies of U.S. consumers who cooked with Impossible Burger, 69% of 704 consumers thought the taste was comparable to or better than ground beef from cows, and 78% of 407 consumers thought it sizzled like ground beef from cows.