Impossible Beef is our flagship product: made from plants, for people who love meat. Use our Locator to find it near you!
In comparison to its animal counterpart, Impossible Beef requires:
- 92% less water
- 96% less land
- 91% fewer greenhouse gas emissions
It stacks up nutritionally, too. Impossible Beef has 0 mg cholesterol, 40% less total fat (13g compared to 23g in 80/20 ground beef from cows), and 4g saturated fat per 4oz serving, with all the protein and iron you’d expect. As an added bonus, it contains no animal hormones or antibiotics -- just meaty goodness from plants.
How do we do it? We make heme, the molecule responsible for the flavor we associate with meat, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in this short video: