Impossible Beef (also known as Impossible™ Burger in other countries) is our flagship product: beef made from plants, for people who love meat. Made from quality, plant-based ingredients, Impossible Beef is packed with 18.8 g of protein per serving and is a good source of iron and fibre, but has no animal hormones or antibiotics. Use our Locator to find it in stores and restaurants near you.
Plus, because it’s made from plants, Impossible Beef is way better for the planet than beef from cows. In comparison to its animal counterpart, Impossible Beef requires
- less water
- less land
- less greenhouse gas emissions
How do we make it so meaty and delicious? We make heme, the molecule responsible for the flavour we associate with certain meats, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in the video below.