Impossible Beef is our flagship product: beef made from plants, for people who love meat. Made from quality, plant-based ingredients, Impossible Beef is packed with 18.8 g of protein per serving and is a good source of iron and fibre, without the animal hormones or antibiotics. Use our Locator to find it in stores and restaurants near you!
Plus, because it’s made from plants, Impossible Beef is way better for the planet than beef from cows. Compared to animal-based beef, Impossible Beef requires:
- 65% less water
- 95% less land
- 88% fewer greenhouse gas emissions
How do we make it so meaty and delicious? We make heme, the molecule responsible for the flavour we associate with certain meats, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in the video below.