Impossible Beef is our flagship product: made from plants, for people who love meat. Use our Locator to find it near you.
In comparison to beef from cows, Impossible Beef requires:
- less water
- less land
- fewer greenhouse gas emissions
It stacks up nutritionally, too. A 4 oz serving of Impossible Beef is an excellent source of iron, contains 19g of protein, and has 0 mg cholesterol (6g saturated fat). As an added bonus, it contains no animal hormones or antibiotics -- just meaty goodness from plants.
How do we do it? We make heme, the molecule responsible for the flavour we associate with meat, and make it without animals. Learn more about the magic of making heme (and by magic, we mean science) in this short video: